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David Bowie is setting new records from the afterlife.
The icon, who died Sunday at the age of 69 after a battle with cancer, broke Vevo's record for most video views in a day with 51 million views on Monday.
His videos saw an increase in activity of 5,198 percent, and his new video for "Lazarus" was the most-viewed video on his page, racking up 11.1 million in a day.
The previous record was held by Adele, whose page amassed 36 million views on October 23, 2015, the day her "Hello" video premiered.
The "Lazarus" video was released January 7, a day before Bowie's 69th birthday and the release of his newest album, "Blackstar."
Watch "Lazarus" below:
SEE ALSO: David Bowie's 8 most memorable movie roles
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